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Undergraduate Studies Programme #118 Digital Transformation & Analytics

BBA in Retail & Luxury Management

A rigorous Swiss private curriculum synthesizing advanced management theory, quantitative financial rigor, and executive decision science for global leaders.

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Standard Duration 3 Years (6 Semesters)
Academic Credits 180 ECTS Equivalent
Delivery Mode Full-Time / Blended
Next Intakes October & February
Curriculum Structure

Academic Overview & Focus

The BBA in Retail & Luxury Management at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation
Boardroom strategy & fiduciary governance
Digital transformation & enterprise AI platforms
Cross-border market & geopolitical risk analysis
Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 4 Modules
BUS101 Academic Writing, Research & Business Communication
Theory
MGT101 Principles of Management & Organizational Systems
Theory
ECO101 Microeconomics for Managerial Decision Making
Theory
ACC101 Financial Accounting & Reporting Standards
Theory
Semester 2 4 Modules
ECO102 Macroeconomics & Global Monetary Systems
Theory
MKT102 Marketing Principles & Strategic Customer Insight
Theory
ACC102 Managerial Accounting, Costing & Budgetary Control
Theory
LAW102 Commercial Law, Ethics & Corporate Governance
Theory
Semester 3 4 Modules
FIN201 Corporate Financial Management & Capital Structure
Theory
OPM201 Operations Management & Supply Chain Foundations
Theory
HRM201 Human Resource Management & Workplace Dynamics
Theory
QNT201 Business Analytics & Applied Quantitative Methods
Theory
Semester 4 4 Modules
MKT201 Digital Marketing, SEO & Omnichannel Strategies
Practical
LUX201 Luxury Brand Heritage, Craftsmanship & Storytelling
Theory
MKT202 Consumer Psychology, Neuromarketing & Brand Equity
Theory
RET201 Retail Customer Experience & Service Excellence
Theory
Semester 5 4 Modules
STR301 Strategic Management & Competitive Advantage
Theory
LUX301 International Luxury & Fashion Business Architecture
Theory
MKT301 Social Media Campaign Strategy & Marketing Analytics
Practical
HOS301 Hospitality Asset Management & High-End Service Design
Theory
Semester 6 4 Modules
ENT301 Entrepreneurship & Boutique Venture Incubation
Theory
ESG301 Sustainable Consumption, Circular Luxury & ESG
Theory
RES301 Applied Marketing & Brand Research Seminar
Theory
THS390 Bachelor Brand Strategy Capstone Thesis
Practical
Professional Placement

Career Trajectory & Placement

Graduates of the BBA in Retail & Luxury Management pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles
Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.
Industry Sectors
Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.
Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

  • Degree Level Undergraduate Studies
  • Duration 3 Years (6 Semesters)
  • Academic Load 180 ECTS Equivalent
  • Delivery Full-Time / Blended
  • Next Cohort October & February
Eligibility Criteria

Secondary School Diploma / Swiss Matura / International Baccalaureate or recognized foreign upper-secondary certificate. English proficiency IELTS 6.0+ or equivalent.

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